The Motivational Golf Blog

Mobile Golf Lab In FULL Swing this weekend at 6 courses around the GTA. Angus Glen, Piper's Heath, Tangle Creek, Pen Lakes and Rebel Creek will all be educating and showing you the results to see if your ball speed stacks up and can get through the wood! Come on out and give it a try!

How do you make your ball go farther???

Enjoy this Mad Scientist View on improving your distance! Courtesy of the Mobile Golf Lab

If you want to play better GOLF...You need to watch THIS!

Once again a really easy to understand video from PGA Professional John Dunnigan explaining Ball Flight laws. He uses some good visualization (thank god) and tools to get the message across. Click on this video and sit back and enjoy!

-Doug

Golf Posture Made Perfect

"Stay down on it!" I hear that time and again while working at the Range. I know that the words are well  intended and meant to help. The real problem lies in your Posture, and not your ability to "stay down". Posture is one of the easiest and simplest ways to make your game better if done correctly. The tilt of the spine, hang of the arms and the centralization of your weight are all important points to remember when trying to obtain really good Golf Posture. Practice this simple routine below and I can guarantee your misses will be less. 

For more information on this or any one of the videos here at the Focus Golf Group, email us at: [email protected] or drop us a line at: 1-905-334-4207.

Dimples on a Golf Ball...Why?

I was asked this question about why there are dimples on a golf ball by my son Alex the other day. Being 7 years old and always asking me questions, it wasn't something I was expecting but none the less explained it to him in a simple and easy manner. What it did for me was think, "Ok I know that at 7 this question is somewhat expected, but how many adults actually understand the reason there are dimples on a golf ball?"

Well Click on this little piece of education: Enjoy. 

Things just not lining up? Lesson 1 of 5

 Take a look at this picture. It makes me think of the old "I Love Lucy" episodes (Ok for all of you who are saying "who is that??? Google search Lucile Ball) where her husband Ricki Riccardo would say "Luuucy.... You got some 'splainin to do!!!!" (Say this comment in your best Mexican/Spanish accent)

You can have some awesome or fantastic ideas but sometimes they don't always line up. What is found in a lot of cases the individuals who are steering the ships often are so busy with the other 24 duties and responsibilites they have to take care of, something gets lost along the way. This is not their fault. It is a matter of getting your thought processes to change the way they think. 

Lesson # 1 - Be OPEN MINDED = Be humble and set your ego aside. You might learn something! 

Over the next week I will explain to you just how you can build a sound structure to "bridge" those gaps and make sure you understand how to maintain a course to ensure both ends line up and you can "close the loop". 

Doug

Why do you buy anything?

My 12 year old daughter stated last night in the kitchen that she would like a "lap top" (pink preferred) for Christmas. So it got me thinking about what had created this desire for her to have this very "high end" piece of equipment. Was it a decision she created out of an emotional requirement, (Like I need to stay in touch with my friends at all times and be connected all the time and it will make me be "cool"?) Or was it because she wanted it to do her homework?

Well if for those of you who know me, my daughter is a little chip off the old block in being a "social butterfly" so this was a request based soley on emotions. Which brings me to an article I read the other day on why people "buy" stuff. I used the ideals of the article and applied them into the Golf business to show how you need to focus on the customer and the benefit you can bring to them at your course. 

 People buy benefits rather than features.
 For example:

Time-release (feature) products are purchased because they are long acting (benefit).
Clear bottles let us see the purity in color and consistency of waters.
Dissolving tablets allow us to take medicine on the go.
Golf Club Drivers with adjustable heads allow you to adjust the club to your desired shot

Rubberized handles on scissors provide a sure grip.

So let's apply this rationale to your Golf Course. How can you make this a "benefit" to your customers rather than a "feature" you get when you play or learn there? 

Consider, the golf course industry in the PUBLIC sector is driven primarily by price sensitivity (we shudder to think!). In such a market, according to the "I don't need to do emotional branding" theory, golf course operators believe they need to compete only via their respective abilities to keep their cost structure low and progressively out-bid each other in a pricing war. (Disastrous, of course, but that's another topic.)

Just recently the Ontario PGA has reached out to help us break this trend and give us a helping hand on how to grow and prosper. But do your own research. Emotional marketing helps us link your brand to your target. You want a lifetime relationship with your target, and this is possible only if you understand your target's core values. (Eg. pace of play, customer service, recognition, etc...)

A vital brand has a "relationship" with loyal users not unlike a healthy relationship between two people. People maintain ongoing affiliations as long as each person in a relationship feels as though the other contributes positively to his/her positive sense of self. Relationships fall apart when perceived negatives begin to outweigh the rewards of the association. For example, someone who values success will appreciate the "stop and ask a question" technique because they will think, "this person must truly value his customers enough to take the time and ask me how my day was, this must be why his staff are so pleasant and polite." It appeals to their like-minded attitude. 

Now get out their and work on those benefits! 

Let's Get Ready To Rumble!!!!!

In the green corner, fighting out of South - Central Ontario, with a record of 326 lost balls, 218 penalty strokes and just 18 birdies...(Insert your course here). 

In the yellow corner, fighting out of your house / home, with a record of 17 lost balls, 25 penalty strokes and just 2 birdies....your golf game. 

Now if you were a betting person you might not want to wager that your golf season will get any better this year. In fact the bookies called from Vegas and they told me that if I want a sure thing to put all my wagers on the course.

But the Focus Golf Group has the solution for you....sign up to follow my Blog and I will send you the secret to unlock your golf swing this season. 

The Focus Golf Group Team!